(Low-Maintenance) Content Pushing Strategies

A very long time ago when I was pretty new to Twitter I tweeted something along the lines of „You’re allowed to shoot me if I ever announce blog posts on Twitter.“


I would like to point out that this was really a long time ago, especially in internet time where last week is ages ago. Anyway, it seems like I have changed my content pushing strategies, and yes, I will gladly admit that I’ve been announcing new blog posts on Twitter for a little while now. And it works for me.

I started announcing blog posts on Google+ first. It works fine with linking to an article. Google+ will automatically try to find any images in the blog post and I can add a little synopsis which might or might not help others decide whether they are interested in reading what I wrote.

This has worked remarkably well and I’ve noticed quite a bit of traffic coming over to my blog whenever I publish a short blog announcement. After the Lean Kanban Conference I started to do the same on Twitter. This was mostly motivated by the fact that I had gathered quite a bunch of new followers and thought it would be the easiest to share any news about the conference or other agile blog posts via the platform where I knew the chance of reaching the target group would possibly be the greatest.

This, too, worked really well. So I’m keeping that strategy. I will happily link to new blog posts on this blog or my other one via Twitter and Google+. Twitter crossposts to Facebook automatically, so basically I have all my networks covered.

And why am I doing that? When I think about it I am sometimes afraid that it might seem that I’m desperately trying to drive traffic to my blog by advertising new posts aggressively on every platform.

And you know what? Exactly. That’s what I’m doing. It might not be exactly desperately, but yes, it is a bit aggressively and why the hell not. I try to take care when I write articles. I’m putting thought into them. I edit them and then I edit some more. Sometimes I add pictures. Sometimes I add links that I have to look up. In short, the average blog post seems to take at least one hour from starting the first words until hitting the save button for the last time. Often it takes longer.

And yes, I really want people to read it. I also want people to comment and maybe subscribe to my blog. And if there are little things that I can do to get a few more people to come here and read what I wrote and say what they think about it, then I am going to do it. I’m trying not to be obnoxious, so if you’re one of the few following me on more than one platform, this is my apology for you.

See, I’m guessing that most people are only following me on one platform. And especially Twitter is a very fickle thing where something that I wrote last night will most likely be lost in the depths of everyone’s timeline. This goes for Google+, too, whose attention span is not quite as short, but where a single post will still always run the risk of being overlooked in the mass of other posts.

So far I’m happy with  the results and I’m not planning to add any new ways of pushing content. I am  – after all – a little attention whore. I guess you were aware of that, weren’t you? I wouldn’t be here and wouldn’t do the things I do and have done the things I have done if I weren’t. But I’m also trying to be interesting enough and not annoy you more than I have to. I hope I am doing okay.

(And just in case you were wondering: Yes, this low maintenance method of linking to a new article really works. I run a statistics tool on all of my blogs and traffic usually increases after a tweet or Google+ post goes out. I’m trying to tell myself that most of you who come here also read what I wrote and don’t think too bad of it. If this is the case, don’t hesitate to tell me so. If it’s not, just shut up and let me live in my happy little dream world, willya?)

2 Gedanken zu „(Low-Maintenance) Content Pushing Strategies“

  1. Wow, isn't it simply the most plain normal thing to do: if you write a blog post you let the world know? If not – why write the blog post in the first place? Duuuh – I'm surprised this is meta to you 😉 (while listening to some strange meta music :-o)

  2. I guess sometimes my attention craving side clashes with some weird shyness. To quote Paul Simon: "Maybe I think too much."

    I only though the tweet was meta, not the blog post per se, by the way.

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